Best Search Engine Tailored Results
In an effort to offer the best search engine results to users, search engine giants Google and Bing, as well as smaller players like Blekko and Topsy, and tapping social media, recommendations and crowdsourcing. This is the latest and most dramatic step in years to make online search a smoother process, and it is also part of the effort to catch and throw out bad links.
The reasoning is that humans are better able to determine the best results and can't be fooled by websites taking advantage of the system. Also, friends know that their friends should be able to recommend the most tailored and interesting links. Microsoft has partnered with Facebook to begin incorporating the web links, blog posts and other content that Facebook users share with each other into its search results. So, for example, if you search for a music video and if a friend has "liked" it on Facebook, the results will highlight the link and the friend who recommended it.